DEBBIE SIMONS
ART DIRECTOR

ART DIRECTION

 

Prijzen Polo-naise >

With over 50 VW Polo’s to give away, it’s a damn good shot at an amazing prize. The VriendenLoterij wouldn’t be the VriendenLoterij without screaming this from the top of their lungs. Longtime ambassador and folksinger Wolter Kroes takes the lead in the festivities, singing from the top of his lungs. Over 2 million people found an announcement on their doormat in the shape of a licence plate. The campaign was an incredible succes and sales increased by more than 30%

DM print, online, social, commercial

designed for VriendenLoterij in collaboration with Hans Adelaars (copy) and Maarten Treurniet (director, 25fps)